A great product and awesome service help to make health IT companies stand out to both clients and job seekers, but they’re not always the most important factors people use to form their opinions. That’s what Judy Faulkner, CEO of Epic Systems, explained to Healthcare IT News in a recent article.
Unfortunately, as software vendors and other companies in the space grow, public relations becomes more and more important, especially when misinformation spreads quickly online. This increased need for PR creates extra barriers when attracting and retaining both customers and talent. At the same time, it can discourage professionals from seeking great opportunities.
Here’s a look at how public relations is impacting software vendors, and how it can impact your job search: […]